Hybe Labels on Tuesday released a series of videos that showcase its training and development program, shedding light on how some of K-pop’s most successful stars are shaped for the world stage.
What it’s about: The YouTube series, titled “HYBE T&D Stories,” features accounts and insights from both previous Hybe trainees — now idols — and the professionals responsible for helping them debut. Some of the stars featured in the videos include BTS’ RM, TXT’s Soobin and Le Sserafim’s Hong Eun-chae.
About Hybe: Formerly known as Big Hit Entertainment, Hybe Corporation is one of K-pop’s most prominent management labels today. It is home to acts such as BTS, TXT, Le Sserafim, Seventeen, Enhypen and NewJeans.
The company has multiple subsidiaries, including Big Hit Music, Belift Lab, Source Music, Pledis Entertainment, KOZ Entertainment and ADOR. Collectively, they are known as Hybe Labels.
A unique approach: As highlighted in the series, Hybe’s training and development program stands out due to its purported emphasis on autonomy and responsibility, allowing trainees to actively participate in shaping their musical careers. Its diverse team of experts includes vocal trainers, educators, psychologists and marketers, all molding each trainee into becoming the best version of themselves.
Reactions: Fans have praised the surprise series, which as of press time has collectively amassed over 1 million views.
“It’s really great to see that they are giving credit to their staff like this. They also deserve love and respect equally,” one wrote.
Another commented, “Thank you Hybe T&D team for all your labour of love, training and nurturing BTS and all subsequent Hybe artists. Your efforts all these years are sincerely appreciated!”
“I feel like Hybe releasing this segment shows a lot about what kind of company they are,” another noted. “At least they’re being transparent about how human the entire process is. The amount of mental and emotional aspects being considered throughout the training process clearly is deep. I never am a ‘company stan’ but the thing I’ve always liked about the OG Big Hit and now Hybe is their transparency, honesty and equality amongst all the staff and idols. Making music for healing indeed.”
Watch the rest of the series here.
