’Hentai,’ ‘Japanese’ are most-searched terms on Pornhub in 2022

Popular porn-streaming website Pornhub’s ninth Year-in-Review revealed that “hentai” is the site’s most-searched term for the second year in a row.

A Dec. 8 press release published by the online porn giant unveiled that “hentai” was closely followed by “Japanese.” The former took the No. 1 spot last year after placing second in Pornhub’s 2019 Year-in-Review.

Hentai retained the No. 1 spot this year, but the search term has been completely wiped off of Pornhub’s “Searches that Defined 2022.” According to the data, this year’s most defining search is “Reality.”

“Every year, the Insights team and Pornhub’s statisticians sift through data from billions of visits to see what content defined the year,” Pornhub explained in the press release. “Those that follow this blog know that Pornhub’s top searches are often influenced by pop culture and other worldwide events.”

Although hentai is a Japanese word that loose translates to “perversion,” the term is also used to describe porn that features sexually provocative illustrations or animations.

Australia made headlines in October 2020 after announcing an import ban on any adult-related products from Japan, such as Japanese adult videos and hentai materials.

Besides “hentai” and “Japanese,” “pinay,” a term for Filipino women, also made the top five of Pornhub’s most-searched terms of this year, while “Asian” porn sat at No. 6.

The Philippines, which was No. 1 in the “Time Spent Per Visit” category in last year’s 2021 review, dropped to ninth place this year. However, the Southeast Asian country still took the top spot for the highest proportion of female visitors in 2022 at 53 percent.

The Philippines is still the only country in the world to have topped this category for five years in a row, starting in 2014 up until 2018. In 2016, the Southeast Asian country clocked in at 12 minutes and 45 seconds, over two minutes longer than the runner-up, South Africa. That number increased by almost a minute in 2017. In the 2019 review, Thailand dethroned the Philippines by 12 seconds.

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