Chinese video game “Genshin Impact” ended 2022 by surpassing $4 billion in lifetime revenue, just a little over two years after its launch in September 2020.
The milestone, which highlights the rise of China-created games in the video game industry, makes the popular role-playing game by Shanghai studio miHoYo among the most successful mobile games in the world. Installs for the game has already hit 126.4 million on mobile globally, as of this writing.
The report comes amid the challenges faced by the domestic gaming market due to heightened government regulation on the industry in recent years. The game’s top overseas markets are Japan, the United States and South Korea, accounting for almost two-thirds of its revenue, reports South China Morning Post.
“Genshin Impact” earned its first $1 billion within six months, beating the popular “Pokémon Go” by three months.
The game marked its second anniversary in Sept. 2022 by amassing $3.7 billion in global revenue.
“There are many reasons why ‘Genshin Impact’ has been able to gain worldwide popularity,” Sensor Tower strategist Yena You was cited by South China Morning Post as saying. “Beyond the simple translation of in-game content, localization was more meticulously tailored to each region, such as casting famous voice actors in each region for dubbing.”
Launched in March 20218, the battle royale game has also racked up 1.1 billion installs worldwide across the App Store and Google Play.