NextShark and C100 Launches #FacesOfTheCure to Highlight Heroes Fighting COVID-19
By Maina Chen
April 30, 2020
The Committee of 100 (C100) and NextShark have partnered up to launch the FacesOfTheCure campaign. Its goal is to highlight healthcare heroes who are currently battling COVID-19 and saving lives at the risk of their own.
The idea for the global storytelling campaign came about when the leadership giant members saw the crisis frontline workers have been keeping at bay throughout the pandemic’s course.
Teddy Zee, the film producer for films like “West 32nd” and “The Pursuit of Happyness,” told NextShark it was “the individual stories and anecdotes of heroism by those who are working anonymously and tirelessly to turn the tide and flatten the curve. These people are putting their own health and safety at risk each and every day. We wanted to shine a light on these people, to put not only masks, but names and faces on people who should not be forgotten.”
Anyone can participate by uploading a photo of a healthcare hero to the campaign’s filter generator, download the new photo attached with the filter, then upload it to social media and tag it with #Facesofthecure to share the photo and a Story.
The first photo uploaded to the FacesOfTheCure Instagram featured Dr. Chen Fu. More healthcare heroes and their stories are to be spotlighted going through Asian Pacific American Heritage Month.
The campaign has garnered the support of social influencers such as Daniel Dae Kim, Ludi Lin, Chantal Thuy, Celia Au, and hospitals and community organizations across the country.
C100 was started by the late world-famous architect I.M. Pei in 1989. The group is composed of 142 prominent Chinese American leaders in government, business, academia and the arts such as YouTube Founder Steve Chen, former California State Treasurer John Chiang, Olympic Medalist Michelle Kwan, Vizio Founder William Wang, Yahoo Founder Jerry Yang, and Producer Teddy, Zee (“Hitch”, “Pursuit of Happyness”). Most recently, they raised over $1 million amongst their members to Fight COVID-19.
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