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Like a Dragon / Yakuza
IP · Gaming
Sega rebranded Yakuza as 'Like a Dragon' for the West and swapped brawling for turn-based RPG combat — a gamble that broadened the audience and, paired with simultaneous global launches, pushed a once Japan-centric crime saga toward 30 million lifetime units.
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The company behind Like a Dragon / Yakuza
Sega Sammy HoldingsTYO:6460 · Sega Sammy stewards Sonic, Persona, and Like a Dragon — nostalgic franchises now spanning games, films, and anime for a global fanbase.How attention becomes money
1 — Discover the surface
2 — Use the platform repeatedly
3 — Follow the community or creator loop
4 — Spend, subscribe, or transact
5 — Keep coming back
Label-mates · 8
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