SS
Sega Sammy Holdings
Gaming · TYO 6460
Sega Sammy stewards Sonic, Persona, and Like a Dragon — nostalgic franchises now spanning games, films, and anime for a global fanbase.
Sega Sammy is a catalog of beloved franchises finally being worked: Sonic goes Hollywood, Persona and Like a Dragon go global, and the back catalog keeps reselling.
▼ 2.44% todayJPY 3,285
IPs · 7
Brands · 1
Culture surfaces · 1
In the news
'A Bit of a Mad Idea' — Sega Is Auctioning Off Shadow The Hedgehog's Real-Life Motorcycle For CharityIGN · Aug 7, 2026After Persona 6 reveal, Sega promises to give Atlus' beloved JRPG series "the lively 30th anniversary celebration it deserves"GamesRadar+ · Jul 24, 2026How Sonic Mania Saved Sega’s Blue Hedgehog And The SeriesKotaku · Jul 5, 2026Fortnite confirms Sonic and other major Sega franchises like Like a Dragon and Persona for Its new seasonen.as.com · Aug 11, 2026Sega Sammy Sales Rise 17.3% Ahead of Q3 Game Releases | Outlook RespawnOutlook Respawn · Aug 11, 2026Fortnite Override’s Sonic Mythic Makes Steep Slopes Traversable for First Timetechtimes.com · Aug 11, 2026
How Sega Sammy Holdings makes money
Consumer games (Sega/Atlus), arcade and amusement machines, and pachinko/pachislot (Sammy).
Consumer games — Sonic, Persona/Atlus, Like a Dragon, Total War
Amusement & arcades — Arcade operations and machine sales
Pachinko/Pachislot — Sammy gaming machines
By the numbers