SS
Sega Sammy Holdings
Gaming · TYO 6460
Sega Sammy stewards Sonic, Persona, and Like a Dragon — nostalgic franchises now spanning games, films, and anime for a global fanbase.
Sega Sammy is a catalog of beloved franchises finally being worked: Sonic goes Hollywood, Persona and Like a Dragon go global, and the back catalog keeps reselling.
▲ 3.66% todayJPY 2,520
IPs · 7
Brands · 1
Culture surfaces · 1
In the news
After Persona 6 reveal, Sega promises to give Atlus' beloved JRPG series "the lively 30th anniversary celebration it deserves"GamesRadar+ · Jul 24, 2026Sega Boss Says ‘We Still Value The Culture Of Physical Media,’ But Claims ‘A Digital Shift Is Crucial’Kotaku · Jul 24, 2026"We still value the culture of physical media" As PlayStation prepares for an all-digital future, Sega president comes out in support of discsEurogamer.net · Jul 24, 2026A hilarious joke political candidate is calling for Sega to release the next game in a legendary seriesPolygon.com · Jul 22, 2026Sonic the Hedgehog Producer on Celebrating Game's 35th Anniversary and the Future of the SeriesAnime News Network · Jul 15, 2026How Sonic Mania Saved Sega’s Blue Hedgehog And The SeriesKotaku · Jul 5, 2026
How Sega Sammy Holdings makes money
Consumer games (Sega/Atlus), arcade and amusement machines, and pachinko/pachislot (Sammy).
Consumer games — Sonic, Persona/Atlus, Like a Dragon, Total War
Amusement & arcades — Arcade operations and machine sales
Pachinko/Pachislot — Sammy gaming machines
By the numbers