Costco releases exclusive Monopoly game in celebration of its 40th anniversary
By Carl Samson
September 26, 2023
Attention Costco superfans: your favorite warehouse has released an exclusive Costco-themed Monopoly board game.
Why they made it: The game was made in celebration of Costco’s 40th anniversary. The company’s first warehouse opened in Seattle in 1983, though its predecessor, under the name Price Club, opened in San Diego in 1976.
What’s in it: The Costco-themed Monopoly set comes with an oversized, 22-inch-by-22-inch game board featuring 22 worldwide locations “lovingly drawn by a Costco superfan.”
Instead of traditional die-cast tokens, the set has the famous Costco pizza, the $1.50 hotdog-and-drink combo, a shopping cart, a pallet jack, a miniature version of the 93-inch teddy bear and an employee name badge. Warehouses make for hotels, while food court tables make for houses. The banker’s job also gets easier thanks to an organizer and money trays.
Meanwhile, instead of regular Chance and Community Chest cards, players’ fates are decided by Gold Star and Executive Membership cards, respectively. There is also no jail, only compulsory vacations with Costco Travel.
Why this matters: Costco is popular among Asian American consumers. For starters, market intelligence data found that Costco’s average customer is a 39-year-old Asian American woman earning more than $125,000 a year.
Last year, a Taiwan couple fed all their wedding guests Costco food, and last month, one influencer held a now-viral Costco-themed birthday party.
Costco’s Monopoly game sells for $39.99 in-store and $44.99 online.
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