The United Nations Children’s Fund (UNICEF) has announced Super Junior star Choi Siwon as its new East Asia and Pacific Regional Ambassador.
The announcement came on Monday during the 30th anniversary of the Convention on the Rights of the Child (CRC) at the Lao Generation 2030 Forum in Vientiane, Laos, according to UNICEF
The CRC was established by the United Nations and other world leaders in 1989.
“I was only two years old when the Convention came into being, I am proud to be appointed as one of UNICEF’s newest Regional Ambassadors in its 30th anniversary year,” the 33-year-old K-pop star said.
“I have been lucky to see firsthand the impact that UNICEF has had on children’s lives and I am looking forward to continuing my work with the organization.”
As Regional Ambassador, Siwon will have a special focus on promoting and protecting children’s rights online.
“Regional Ambassadors are prominent individuals from art, science, literature, entertainment, sport or other fields of public life who have expressed a desire to contribute to raising awareness of the aims, objectives, and priorities of UNICEF to convey messages about its activities and to extend its public outreach,” the organization wrote.
Siwon has been working extensively with UNICEF for years, Soompi
He was named as a special representative of UNICEF Korea in 2015 and received recognition for his work in 2017. In October of this year, he visited Vietnam to promote UNICEF’s campaign to end bullying.
“Siwon’s strong commitment to children in need of protection from violence, abuse, and exploitation, makes him a compelling advocate for children in this region,” Karin Hulshof, Regional Director of UNICEF East Asia and Pacific, said at the Forum.
“His unwavering commitment to children and his celebrity status will help UNICEF to send a powerful message that will reach the hearts and minds of people throughout the world.”