BTS and their record label Big Hit Entertainment have donated $1 million to Black Lives Matter in support of U.S. protesters fighting against police brutality in the wake of George Floyd’s death, Variety reports.
Why this is a big deal: BTS is one of the biggest music acts in the world coming from South Korea. Last year, Forbes reported that the group made $57 million in 2018, making them the highest paid boy-band in the world. Local media has also reported that the global popularity of the group brings in over $4.6 billion annually to South Korea’s local economy.
우리는 인종차별에 반대합니다.
우리는 폭력에 반대합니다.
나, 당신, 우리 모두는 존중받을 권리가 있습니다. 함께 하겠습니다.
We stand against racial discrimination.
We condemn violence.
You, I and we all have the right to be respected. We will stand together.#BlackLivesMatter
— 방탄소년단 (@BTS_twt) June 4, 2020
The details: The funds were transferred earlier this week and Black Lives Matter confirmed receipt on Friday. No further comments have been made by the band nor record label on the donations at this time.
“Black people all over the world are in pain at this moment from the trauma of centuries of oppression. We are moved by the generosity of BTS and allies all over the world who stand in solidarity in the fight for Black lives,” Kailee Scales, managing director for Black Lives Matter, told Variety.
BTS ARMY unleashes their powers: Almost immediately after the donation was announced, BTS fans who are known as “ARMY”, an acronym for Adorable Representative MC for Youth, started the #MatchAMillion campaign to match the donation.
- “One in an ARMY”, a project made up of volunteers known for raising money for charitable projects by sourcing donations from the large BTS fandom, launched the campaign on the evening of June 6.
- By around 8:45 p.m. EST, donations surpassed $1 million, according to project twitter account who also tracked the donations in real-time.
Just like BTS, we were able to donate 1M dollars to help fund:
💠bailouts for those arrested for protesting police brutality
💠black-led advocacy orgs fighting against systemic injustice
💠support for the physical and mental health of the black commmunity
— One in an ARMY⁷ Charity Project 💜 (@OneInAnARMY) June 8, 2020
Other stars are showing support: Last week, 2NE1’s CL made an Instagram post urging the industry to recognize the influence of Black artists and creators in K-pop. Other Korean celebrities who’ve shown support or made donations include Jay Park, GOT7’s Mark Tuan, DAY6’s Jae, Crush, Tiger JK, and DeVita.
Feature image via FLICKR