BLACKPINK has teamed up with Oreo for a special release.
The K-pop girl group’s collaboration with the iconic sandwich cookie brand will be released in several Asian markets, including Thailand, Indonesia, the Philippines, Singapore, Malaysia, Vietnam and South Korea. Regular Oreos sold in these select regions will feature special packaging that features the BLACKPINK logo.
Beyond the standard Oreo flavors, two exclusive versions of “Black” Oreos with strawberry filling and “Pink” Oreos with dark chocolate filling will also be available. Each limited-edition packet of the exclusive Oreos will contain 10 collectible photo cards. Additionally, fans will have access to personalized AI-powered video messages from each member of the group, as well as mobile wallpaper downloads.
Scalpers have already swarmed, with some reportedly selling the cookies for more than four times
their original price.
“Music is a key passion point and a great platform to spark playful connections with our consumers,” Oreo’s maker, Nabisco, said in a statement. “Over the last decade, we have seen the rise of K-pop and its influence on Asian culture, and BLACKPINK is at the forefront of this. We look forward to bringing millions of Oreo fans and BLACKPINK fans together to create moments of play.
In a promotional video uploaded on Jan. 18, BLACKPINK share a new song that is based on Oreo’s ritual “Twist, Lick, Dunk.”
The BLACKPINK Oreos have already started rolling out in select regions.
BLACKPINK themselves will be making their Southeast Asia circuit for the next phase of their “Born Pink” world tour next month.