Amazon Inc. announced on Tuesday that they will be introducing a new service called “Prime Now” that will concentrate on on-demand services including news, TV, video and, most interestingly, alcohol.
For the first time ever, the massive online retailer is expanding from an e-commerce service to an on-demand service, opening up two new headquarters in Seattle and Kirkland, Washington, to facilitate orders in a speedier fashion, reports Reuters.
Amazon Prime, the company’s upgraded membership that offers free two-day delivery and costs $99 a year, has integrated with food delivery system Amazon Fresh to generate a new on-demand service that will deliver beer, wine and spirits to customers within an hour of their order.
Amazon is calling their new feature “Prime Now,” which will only be available to Amazon Prime subscribers. So far, Amazon Prime is claimed by their analysts to have garnered upwards of 40 million members since their launch last year in New York.
Although Amazon is stepping into a highly competitive industry with rival services like Instacart and PostMates, Amazon intends on seeing a drastic increase in Amazon Prime subscribers with their new on-demand features and iOS and Android applications.