Young people in China are buying up scratch lottery tickets

Young people in China are buying up scratch lottery ticketsYoung people in China are buying up scratch lottery tickets
via 十吨冷知识
Scratch cards, a type of instant lottery, have become a surprising hit among young people in China.
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The details:
  • In the past, scratch cards were seen as a game for older generations. Social media influencers are flooding platforms like Douyin and Xiaohongshu with scratch-off content, generating billions of views and fueling the trend.
  • The past three months saw scratch tickets worth around 38.9 billion yuan ($5.4 billion) sold in the country, marking an 81.4% year-on-year increase and outpacing other lottery types. At this rate, scratch-off sales could surpass 200 billion yuan ($27.62 billion) by year-end.
  • Analysts attribute the newfound popularity partly to economic anxieties among young people facing a challenging job market and deflation risk. While the chance of winning big is low, the instant gratification of scratching cards holds appeal among youth.
  • The overwhelming demand for scratch-offs has led to shortages in some areas, with retailers struggling to keep up with orders.
  • Observers also link the lottery craze to a growing “dropout culture” among Chinese youth, who are increasingly rejecting the traditional pressures of intense study and work.
  • While some project the scratch-off trend to persist, others expect the government to eventually intervene to regulate or curb it eventually.
  • A recent lottery record jackpot of 680 million yuan ($93.9 million) won by a 28-year-old man further ignited the public’s imagination.
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