Four Chinese models will be strutting on the catwalk at this year’s Victoria’s Secret Fashion Show.
Ju Xiaowen, Liu Wen, Sui He, and Xi Mengyao are featured among more than 50 Victoria’s Secret models who are lighting up the world’s most prestigious catwalk from November 30- December 5, reported China Daily.
After a three-year break, Liu is set to return to the catwalk, marking her fourth Victoria’s Secret show. She is the first Chinese model to ever walk in the show considered one of the biggest events in fashion.
Both Xi Mengyao and He Sui are also making their return in the Victoria’s Secret Fashion Show, while Ju Xiaowen is finally making her debut this year.
The Asian models, who have worked with top international designers, have been heavily promoted by Victoria’s Secret on social media. On the fashion company’s Instagram account, a recent photo of three of the women in Paris was uploaded with the caption, “Ni hao! @liuwenlw,@mingxi11 & @hesui923 repping China at the #VSFashionShow.”
A photo posted by Victoria’s Secret (@victoriassecret) on
China’s significant presence in the fashion show is seen as a huge step toward for the brand which has long been criticized for the lack of diversity in its highly anticipated annual show. In its long history in the business, the first Victoria’s Secret model of Asian descent was seen in the Victoria’s Secret Fashion Show with Liu’s debut in 2009.
Observers believe that the change may be due to the company’s growing market in China.
“Maybe someday we’ll have the fashion show in Shanghai — maybe — because we’re a global brand,” Leslie H. Wexner, founder of Victoria’s Secret’s parent company L Brands International, was quoted as saying by The Columbus Dispatch. “We have demonstrated that we have the best brand-building ability in the world. People who can’t read English, when they see the Victoria’s Secret name, they smile.”