Let’s face it: practicality isn’t really a priority when it comes to women’s fashion.
Anyone who has ever worn a romper will understand the need of having to ask someone to accompany them to the bathroom. High heels, which were once worn by men riding horses, were somehow passed onto women to make walking on cobblestone or grass basically impossible.
A revolution in women’s clothing is long overdue and now a number of game changers in fashion, tech and science are ensuring functionality is a primary component in women’s wardrobes.
1. Kimber-Lee Alston is the founder of Jolie Coquette, a company with a mission of reinventing traditional women’s wear with practicality in mind. Their take on the romper solves the problem women often lament about the one-piece outfit.
Aside from having deep mesh pockets, an internal chest pocket and holders for those pesky bra straps, the Playsuit romper features a genius snap-open crotch that makes going to the bathroom a hassle free trip. Alston, an artist and engineer from Lehigh University, said of her line:
“It’s interestingly empowering to have clothing that doesn’t focus solely on form and how beautiful you look in them — incorporating functionality specifically for us women. More so than just being useful, this functionality says “you are not an object” — even when you’re all dolled up in an adorable romper.”
The San Francisco-based company initially set out to raise $10,000 in their Kickstarter campaign and has since received over $30,000 in pledges. Alston said of the plans and future for Jolie Coquette:
“As of now, we’re getting ready to raise funds to expand. There will be more Playsuits in different colors, textures, and cuts for sure. I’d also love to revamp the blazer down the line!”
2. The saying goes that men designed heels so women would have trouble running away. Now a woman who is also a former SpaceX exec, Dolly Singh, is teaming up with an astronaut and a rocket scientist to redesign stilettos. Singh told Business Insider about the problem with high heels:
“A skinny metal rod and cardboard is basically all you’re standing on when you’re wearing stilettos, so it doesn’t take a lot for scientists to see that it’s not a particularly sophisticated structure from an engineering standpoint.”
Her company, Thesis Couture, has raised over $700,000 from investors that include Salesforce’s Marc Benioff and Tom Mueller. The first 1,500 pairs of heels were set at a price of around $925 and the collection will range between $350 to $950.
3. That time of the month, mother nature’s gift to womankind, is instilled with paranoia of it leaking through your clothes.
Julie Sygiel, founder of Dear Kate, understands how embarrassing mishaps can ruin your day so she used her chemical engineering knowledge to invent wicking, stain releasing, leak-resistant panties. Their underlux technology ensures protection and comfort in their apparel, which includes active wear as well.
4. When it comes to being a stylish modern-day working woman, charging your phone should be the last of your worries.
That’s why Kate Spade teamed up with Everpurse to create the wristlet purse that charges Apple iPhones. This particular purse is compatible with the iPhone 5, 6, 6S and 6 Plus. The saffiano leather clutch is plated with 14-karat gold and priced at $198.
5. Another team of designers realized that women are busy on the go and have trouble changing their outfits in public. Their solution was the “Undress Sport,” which allows women to switch their outfits anytime and anyplace without having to strip naked.
Founders of the undress claim their invention to be the “world’s first mobile changing room” that doubles as a dress as well. Their crowdfunding campaign on Indiegogo raised over $258,000 for their idea, which concluded on January 31.