NextSharkNextShark.com
Latest Newsletter🍵 AAPI restaurants lost $7.4 billionRead

Article

Why Ben Baller Wants Asians to Stop Being So ‘Soft’

    Asian America Daily - in under 5 minutes

    Get our collection of Asian America's most essential stories, to your inbox daily, for free!

    Unsure? Check out our Newsletter Archive

    If you only judge a book by its cover, then Ben Baller with his multiple tattoos, big diamond earrings and dark sunglasses is the epitome of a rebel with a mean attitude. But dig deeper, and you find a phenomenally driven, creative and outspoken Korean American who has succeeded in just about everything he’s tried.

    Born in Los Angeles, California, Ben Baller, whose real surname is Yang, was the first Asian to play NCAA football and basketball. He was one of the only Asians working in the world of Rap and Hip Hop when Dr. Dre hired him as VP of A&R at Aftermath Records where Ben racked up 21 platinum album credits. Then in 2005, he jumped into the jewelry business creating elaborate, sometimes, over the top pieces for celebrities and VIPs including Snoop Dogg, Justin Bieber, Kanye West, Kim Kardashian and Tom Cruise.

     

    This week, May has a no holds barred conversation with Ben Baller about his upbringing, his business pursuits, why he thinks Asian Americans “can’t be soft” and his clash with Elon Musk.

    About The May Lee Show: Join award-winning international journalist May Lee as she sits down with the most impactful and relevant Asian and Asian Americans who are boldly enhancing and elevating Asian voices and issues around the world. The show strikes an authentic and intimate tone with honest, entertaining and, sometimes, uncomfortable conversations. Expect the unexpected on the show.

    Listen to The May Lee Show on Spotify | Google | iTunes

    Support our Journalism with a Contribution

    Many people might not know this, but despite our large and loyal following which we are immensely grateful for, NextShark is still a small bootstrapped startup that runs on no outside funding or loans.

    Everything you see today is built on the backs of warriors who have sacrificed opportunities to help give Asians all over the world a bigger voice.

    However, we still face many trials and tribulations in our industry, from figuring out the most sustainable business model for independent media companies to facing the current COVID-19 pandemic decimating advertising revenues across the board.

    We hope you consider making a contribution so we can continue to provide you with quality content that informs, educates and inspires the Asian community. Even a $1 contribution goes a long way.  Thank you for everyone's support. We love you all and can't appreciate you guys enough.

    Support NextShark

    Mastercard, Visa, Amex, Discover, Paypal