‘China’s Hottest Grandpa’ Becomes the Face of Reebok’s New Campaign

Wang Deshun, also known as “China’s hottest grandpa,” has been chosen to be the face of Reebok’s brand new “Be More Human” campaign in an effort to expand in China.

The 81-year-old first came into the spotlight in 2015 after walking the runway during Beijing Fashion Week and quickly became an overnight sensation.

In Reebok’s latest Chinese campaign “Be More Human,” Wang can be seen with actress Yuan Shanshan and actor Wu Lei, noted Resonate.

Only seriously getting into fitness at the age of 70, Wang’s example has helped reshape China’s views on aging and shown you’re never too old to pursue your goals,” the athletic apparel company said.

Wang, a former actor, was born in 1936 in the city of Shenyang.

Reebok told WWD that the company hopes to become “China’s best fitness brand” by expanding its new lifestyle retail concept FitHubs with branches in Wuhan Qingdao and Hangzhou.

While 50 FitHub locations are set to open in 2017, Reebok plans to open 500 by 2020.

The company will also be heavily promoting its running line this year.

With running in particular experiencing an unprecedented surge in popularity in China in recent years, the category will be a key focus for Reebok in 2017 as it leverages proprietary, cutting-edge technology such as FloatRide to help runners perform at their very best,” it said in a statement.

Wang has recently appeared in GQ to talk about his fitness regime, and will be joining hip-hop artists Jay Z and Kendrick Lamar as a spokesperson for Reebok, according to Paper Magazine.

Support our Journalism with a Contribution

Many people might not know this, but despite our large and loyal following which we are immensely grateful for, NextShark is still a small bootstrapped startup that runs on no outside funding or loans.

Everything you see today is built on the backs of warriors who have sacrificed opportunities to help give Asians all over the world a bigger voice.

However, we still face many trials and tribulations in our industry, from figuring out the most sustainable business model for independent media companies to facing the current COVID-19 pandemic decimating advertising revenues across the board.

We hope you consider making a contribution so we can continue to provide you with quality content that informs, educates and inspires the Asian community. Even a $1 contribution goes a long way. Thank you for everyone’s support. We love you all and can’t appreciate you guys enough.

NextShark is a leading source covering Asian American News and Asian News including business, culture, entertainment, politics, tech and lifestyle.

For advertising and inquiries: info@nextshark.com