Republican primary voters of color are boosting former President Donald Trump’s very early lead in the 2024 Republican primary race, recent polls suggest.
Based on the average of CNN/SSRS and Quinnipiac University poll results released this week, Trump’s apparent appeal to non-white voters has allowed him to hold a double-digit lead over Florida Gov. Ron DeSantis, who has not declared his candidacy but is widely expected to.
Trump, who is facing legal woes over his role in a hush-money payment to porn star Stormy Daniels, has the support of 55% of potential Republican voters of color to DeSantis’ 26%. Meanwhile, 38% of white Republican voters signaled their support for Trump, compared to 37% for DeSantis.
Trump also notably led among Republicans whose households generate less than $50,000 a year by 22 points, with 45% of that group supporting him to DeSantis’ 26% in the CNN poll.
Among voters making at least $50,000 a year, Trump lagged behind the governor by 13 points, accounting for an approximately 35-point swing between the income ranges.
The poll also highlighted that 45% of Republican voters of color have a household income of less than $50,000 a year compared to just 28% of white Republicans.
The significant discrepancy in support comes as Republican voters of color have generally grown more than in previous primary seasons, from just 13% in 2016 to closer to 18% this year.
As a party, the GOP improved in support from voters of color, with just a 38-point loss among that bloc for the House of Representatives in the 2022 midterms compared to a 43-point loss in 2020.
It should also be noted that despite losing to President Joe Biden, Trump had significantly gained support from all voters of color during the 2020 general election, when there was a 45-percentage point difference in support from voters of color in favor of Biden, compared to his 2016 election win over Hillary Clinton, when there was 53-point difference in support from voters of color in favor of Clinton.