Vietnam is now in the lead when it comes to the most consumers who donate to charity with 78.5% followed by Thailand with 66.3% and Hong Kong with 60.2%, according to a recent survey.
Conducted by Mastercard Ethical Spending and Charitable Giving Survey in the Asia-Pacific region, and released in September, the survey revealed 50.4% of the consumers donated to charity in one form or another. The recent number only increased slightly when compared to 49.9% from the previous year.
Consumers from the Asia-Pacific markets see children’s education and health as the number one most important cause when it comes to donating to charities with 37.8% vote. Local natural disaster relief efforts comes in second with 33.7%, and poverty and starvation alleviation initiatives, which received 32.1% votes, came in as the third most important.
A total of 8,738 individuals participated in the online poll in November 2016, all from 14 nations and territories, including: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.
“As Asia continues to make strong economic headway, we must not forget that the development needs in the region remain pervasive. We are very encouraged by this year’s findings, which show that consumers across both developed and emerging markets are doing their part to help those less fortunate and give back to their communities. Additionally, with the high value placed on education in Asian culture, it’s strongly encouraging to see that children’s education and health is the cause that consumers are looking to support,” Senior Vice President, Communications, Asia Pacific, Mastercard, Georgette Tan, said in a statement.
This recent survey is proof of the generosity that some Vietnamese people have demonstrated over the past few months.
Back in September, Vietnamese American immigrant and owner of a multi-billion dollar company, Hoang Kieu, donated $5 million to the Hurricane Harvey relief fund in Houston.
And in August, a Vietnamese businessman let a truck driver, who was going through financial difficulties, off the hook after he accidentally hit the man’s Bentley.