Vietnamese Dramedy ‘Bố Già’ Crushes Specialty Box Offices Grossing at $350K

Vietnamese comedy-family drama “Bố Già” raised over $350,000 at specialty box offices over Memorial Day Weekend. 

About the movie: “Bố Già” is a film adaptation of a popular Youtube series in 2020 that had more than 90 million views within its five-episode run, according to Deadline.

  • The movie is about a motorbike taxi driver named Sang who lives in a lower class neighborhood in Saigon and “struggles to make ends meet for his family.”
  • “Bố Già,” which translates to “Old Father” in Vietnamese, is directed by Trấn Thành and Vũ Ngọc Đãng. The film premiered on March 5, in Vietnam.

Breaking records: “Bố Già” is the highest-grossing Vietnamese movie, earning $8.69 million domestically within the first nine days of premiering, according to VN Express.

  • The previous record was held by “Cua Lai Vo Bau,” which earned $8.34 million in 2019.
  • Bố Già” is being shown on approximately 20 screens throughout the U.S. and had “strong showings” in Southern California, Dallas, Houston and Atlanta.
  • A limited release screening is considered successful if it averages out to about $1,000 per screen, and Bố Già” raised between $15,000-$20,000 per screen. 
  • Thành told VN Express, “Being loved by the audience means eternal happiness to me.” 

Featured Image via TRẤN THÀNH TOWN

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