Donald Trump’ latest Twitter tirade has sent Vanity Fair subscriptions soaring after the President-elect attacked the magazine for Tina Nguyen’s restaurant review of Trump Grill.
In the negative review, Tina Nguyen, a staff writer for The Hive, brilliantly throws shade at both Trump Grill, a steakhouse located in the lobby of Trump Tower, and its owner.
“The allure of Trump’s restaurant, like the candidate, is that it seems like a cheap version of rich,” wrote Nguyen.
“The inconsistent menus—literally, my menu was missing dishes that I found on my dining partners’—were chock-full of steakhouse classics doused with unnecessarily high-end ingredients. The dumplings, for instance, come with soy sauce topped with truffle oil, and the crostini is served with both hummus and ricotta, two exotic ingredients that should still never be combined. The menu itself would like to impress diners with how important it is, randomly capitalizing fancy words like ‘Prosciutto’ and ‘Julienned’ (and, strangely, ‘House Salad’).”
Vanity Fair said its subscription increased 100-fold on Thursday compared to the average number sold, Mashable reported.
The spike was the “highest number of subscriptions sold in a single day ever,” according to a report by Folio.
Following Trump’s tweet, Vanity Fair’s lead banner on its website now reads: “The magazine that Trump doesn’t want you to read. Subscribe now!”
Trump took aim at the publication on Twitter after it published Nguyen’s poor review of Trump Grill, calling it the worst restaurant in America.
The restaurant review has received more than 1 million unique views since Trump lashed back at the magazine and its editor, Graydon Carter, saying he has “no talent.”
Has anyone looked at the really poor numbers of @VanityFair Magazine. Way down, big trouble, dead! Graydon Carter, no talent, will be out!
— Donald J. Trump (@realDonaldTrump) December 15, 2016
This isn’t the first time Trump has criticized Vanity Fair; he repeatedly tweeted about its sale numbers in August 2012, according to The Independent.
I wonder what the work atmosphere is like @VanityFair. It must be hard working at a dying institution.
— Donald J. Trump (@realDonaldTrump) August 16, 2012
“Amazing–@VanityFair survived one more day without folding. The clock is ticking…” the billionaire also tweeted.