There’s a new Instagram account that’s using humor to reveal the lesser known struggles of a career in the modeling industry.
While the general public is only exposed to the glamorous fashion shows and beautiful models who strut down runways, for the models themselves, it’s a profession defined by the struggle to find work, survive, and meet the often impossible standards of beauty in the industry.
Two young women who claim to be working models but remain anonymous to protect their careers started the Shit Model Management Instagram account. After only one month, the account already has over 42,000 followers, many of whom are also models.
No one has to know that you cried at the Dior casting #dontaskdonttell #modelprobs #shitmodelmgmt
A photo posted by Shit Model Management (@shitmodelmgmt) on Apr 9, 2016 at 8:16am PDT
As part of CNN Money’s five-part investigative series “Runway Injustice”, the founders of the account explained:
“There are a lot of issues that are swept under the rug in the industry. We just think that it’s time to start bringing up the things that don’t feel right.”
They also added that despite the struggles or injustices of the profession, the good parts mostly outweigh the bad.
A photo posted by Shit Model Management (@shitmodelmgmt) on Apr 20, 2016 at 5:41am PDT
The posts document the hectic lifestyle of landing gigs, living in jail-like conditions in model apartments, exorbitant agency fees, and the stresses of trying to be relevant and successful in a highly competitive and superficial industry.
A photo posted by Shit Model Management (@shitmodelmgmt) on May 4, 2016 at 1:56pm PDT
Im bald now it’s fine #snatched #ihavelike3strandsofhair #modelprobs #shitmodelmgmt
A photo posted by Shit Model Management (@shitmodelmgmt) on Apr 15, 2016 at 6:00pm PDT
A photo posted by Shit Model Management (@shitmodelmgmt) on May 11, 2016 at 6:47am PDT
A photo posted by Shit Model Management (@shitmodelmgmt) on May 4, 2016 at 8:03pm PDT
Not even exaggerating, this has happened three times!!!! #modelprobs #shitmodelmgmt
A photo posted by Shit Model Management (@shitmodelmgmt) on Apr 17, 2016 at 1:58pm PDT
A photo posted by Shit Model Management (@shitmodelmgmt) on Apr 25, 2016 at 3:44am PDT