In 2001, entrepreneurs Lorenzo and Frank Fertitta bought the UFC for a modest $2 million. They invested over $40 million into the company, but was unable to turn things around and draw attention to the sport.
It wasn’t until in 2005 when the first season of The Ultimate Fighter reality show popularized the MMA and brought it into the mainstream.
Today, Jeremy Botter of Flosports.tv reported that the UFC has been sold for a whopping $4.2 billion by a group consisting of WME-IMG, the Dalian Wanda Group, The Kraft Group and Tencent Holdings.
Am told a winning bid of 4.2 billion was accepted by Zuffa. Lead was WME- IMG/Dalian Wanda/Kraft Group/Tencent Holdings.
— Jeremy Botter (@jeremybotter) June 20, 2016
The Ferittas will reportedly be leaving, while Dana White, its president, will remain with the company and continue running operations.