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‘Purple Yam’ from the Philippines is Now a Growing Trend, But Asians Already Know What’s Up

    A distinctly violet food item from the Philippines has been growing in popularity in the United States in recent years.

    Locally known as ube (pronounced oo-beh), the Philippine purple yam first gained widespread exposure in the U.S. with more Filipino restaurants incorporating the ingredient into their menus.

    Locally known as ube (pronounced oo-beh), the Philippine purple yam first gained wide exposure in the US with the rise of Filipino restaurants including it in their menus.
    via Instagram/maharlicanyc

    It has since been offered by other outlets as an “exotic flavor” for a variety of snacks and drinks such as pastries, ice cream, boba tea, and even alcoholic beverages.

    Locally known as ube (pronounced oo-beh), the Philippine purple yam first gained wide exposure in the US with the rise of Filipino restaurants including it in their menus.
    via Instagram/jeepneynyc

    Sourced from the tuberous vegetable called dioscorea alata, the purple yam is a very versatile ingredient not unlike the regular yams and sweet potatoes found stateside.

    Locally known as ube (pronounced oo-beh), the Philippine purple yam first gained wide exposure in the US with the rise of Filipino restaurants including it in their menus.
    via Instagram/inesdelaherencia

    The most common way to prepare ube is by first turning it into ube halaya (ube jam).

    View this post on Instagram

    A post shared by Donya Special Ube Halaya (@donyaspecialubehalaya) on

    Boiled purple yam is peeled, grated and then mashed before it is mixed with sugar, condensed milk and/or coconut milk. The mixture is then cooked in a large saucepan where butter or margarine has been melted. The mixture is stirred until thickened during the cooking process.  

    View this post on Instagram

    tapos na ang ☀️ ng mga bayani pero may humahabol pa 😂 #UbeHalaya

    A post shared by LaykeeBakes (@laykeebakes) on

    Once cooked and thickened, the mixture is cooled down and placed into smaller containers.

    Locally known as ube (pronounced oo-beh), the Philippine purple yam first gained wide exposure in the US with the rise of Filipino restaurants including it in their menus.
    via Instagram/manilamart

    While most would recognize it is a staple ingredient in the Filipino halo-halo, ube halaya is also often served as a standalone dessert in itself.

    Locally known as ube (pronounced oo-beh), the Philippine purple yam first gained wide exposure in the US with the rise of Filipino restaurants including it in their menus.
    via Instagram/for.twoplease

    In the Philippines, ube halaya is widely used in other desserts such as cakes, flans, ice cream, cookies, spreads, candies, and many others.

    Locally known as ube (pronounced oo-beh), the Philippine purple yam first gained wide exposure in the US with the rise of Filipino restaurants including it in their menus.
    via Instagram/fork_knife

    Ube halaya’s taste has been compared to vanilla and taro with a distinct nutty aroma. According to SFGate, ube provides small amounts of fiber, vitamin A, calcium and iron.

    Locally known as ube (pronounced oo-beh), the Philippine purple yam first gained wide exposure in the US with the rise of Filipino restaurants including it in their menus.
    via Instagram/sugarlinabakeshop

    In recent years, the jam is increasingly used in desserts in the United States for its slightly sweet flavor, rich texture and distinct color.

    Locally known as ube (pronounced oo-beh), the Philippine purple yam first gained wide exposure in the US with the rise of Filipino restaurants including it in their menus.
    via Instagram/sarapnow
    Locally known as ube (pronounced oo-beh), the Philippine purple yam first gained wide exposure in the US with the rise of Filipino restaurants including it in their menus.
    via Instagram/softswervenyc

    Its unique hue, which may appear slightly unusual for Westerners, makes ube food items “Instagram-worthy” for many.

    Locally known as ube (pronounced oo-beh), the Philippine purple yam first gained wide exposure in the US with the rise of Filipino restaurants including it in their menus.
    via Instagram/cocobarsj
    Locally known as ube (pronounced oo-beh), the Philippine purple yam first gained wide exposure in the US with the rise of Filipino restaurants including it in their menus.
    via Instagram/bakey.bakes
    Locally known as ube (pronounced oo-beh), the Philippine purple yam first gained wide exposure in the US with the rise of Filipino restaurants including it in their menus.
    via Instagram/ta.nilove
    Locally known as ube (pronounced oo-beh), the Philippine purple yam first gained wide exposure in the US with the rise of Filipino restaurants including it in their menus.
    via Instagram/angelicatalin
    Locally known as ube (pronounced oo-beh), the Philippine purple yam first gained wide exposure in the US with the rise of Filipino restaurants including it in their menus.
    via Instagram/alwayshuangry
    Locally known as ube (pronounced oo-beh), the Philippine purple yam first gained wide exposure in the US with the rise of Filipino restaurants including it in their menus.
    via Instagram/vinbc

    Featured image (left) via Instagram/lularoejamielynvmiller  and (right) Instagram/softswervenyc

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