A social video platform touted as TikTok’s biggest American rival has donated 150,000 N95 respirators and surgical masks to first responders and essential workers fighting COVID-19 in Los Angeles, California.
Additionally, Triller will present a three-day digital music festival called “Co-Trilla Quarantine Sessions” (aka “TrillerFest”), which will run from April 10-12 to benefit COVID-19 relief efforts.
The event, which will be live-streamed on the company’s YouTube channel, will feature comedian Jay Pharoah as the host and more than 100 top music acts such as Marshmello, Pitbull, Snoop Dogg, Wyclef Jean, and the Migos.
Triller’s donation will help protect healthcare workers dealing with COVID-19 in Los Angeles, which has so far confirmed 17,620 cases and 450 deaths, according to the Los Angeles Times.
“Amongst the tragedy that coronavirus has delivered, there remains optimism and hope as companies like Triller step up and offer to help those in need,” Garcetti said in a statement. “These masks will be instrumental in preventing the spread of COVID-19 and protecting those workers who are potentially risking their lives on a daily basis. We are truly grateful for Triller’s gift to our city and their commitment to helping other cities with their upcoming ‘Co-Trilla Quarantine Sessions’ fundraiser.”
Founded in 2015, Triller is currently headed by Asian American CEO Mike Lu, who endorsed the platform as one that “prioritizes creators, allowing them to showcase their work and connect with their audiences through the universal language of music.”
The company made headlines back in October after raising $28 million in venture funding — led by investment firm Proxima Media. They also acquired MashTraxx, a machine learning platform for music and video editing, in order to take down TikTok.
Triller executives and employees are currently working from home. Viewers for this week’s “TrillerFest” will be encouraged to donate to a variety of coronavirus relief causes, including MusiCares and No Kid Hungry.
“We have more than 85 million fans watching Triller during quarantine,” Lu told NextShark in an email. “TrillerFest will be seen all over the world and give back to a greater reach beyond Los Angeles.”
Feature Images via Mike Lu (left) and LACityview35 (right; screenshot)