Tinder is Suing Their Threesome Hookup App Rival 3nder

May 26, 2016

An independent app aimed at those want to participate in group sex called 3nder is being sued by Tinder for trademark infringement in the high court

The popular dating app owned by Match Group has claimed that 3nder’s name poses an “unfair advantage” due to its similarity to Tinder’s, according to The Guardian. It reportedly wants to shut down the smaller competitor to avoid “confusion.”

Claiming that “3nder” (“Thrinder”) is pronounced differently in other countries, 3nder founder Dimo Trifonov questioned whether a company can claim copyright of an existing word or combination of letters. He also noted that gay networking app Grindr, whose name is similar, was launched well ahead of Tinder.

“The whole thing is unfair … can I trademark the word coffee and then sue every coffee shop in the world?” he said. “Who does that? Evil corporations do that.”

While the two apps are both matchmaking tools used to find connections online, 3nder offers hookups for those looking for threesomes while Tinder focuses on the more traditional approach of singular partners.

Trifonov ensured that his company will stand its ground, saying that while Tinder is “loading a nuclear weapon” against his small company of eight employees, 3nder will fight back.

In an attempt to rally support from its users, 3nder called on members to post Tinder pictures of their socks via Twitter using the hashtag #TinderSuckMySocks.

“When a multi-billion corporation is after you, you don’t have many options but to fight back hard or just let them destroy you,” 3nder said of its anti-Tinder campaign.

“On the outside Tinder is cute and friendly but if you look below the surface you will see it is one piece of a gigantic corporation hungry for more.”

Some users heeded the call and flooded the social media site with tweets that expressed support for 3nder.

Aware of his firm’s chances against a relatively big company, Trifonov knows hashtag campaigns can only go so far.

“If I’m realistic, they can bankrupt us,” he told the Guardian. “It’s not about that though, it’s about right or wrong.”

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