Singaporean entrepreneur Ivan Lee may have sold a big chunk of his restaurant in 2008, but he’s now back selling soup. It’s called the Hot Soup Diet and it aims to make soup healthy and accessible.
Co-founded with Dean Chan, the eight-month-old startup is designed to replace heavy consumption of unhealthy food, Vulcan Post reported. As told by the outlet, the soups are prepared by dietitians, complementing the routine of those trying to lose some weight.
As per the startup’s official site, the soups have low calories, low glycemic index and a high nutrient content. They are “made from the freshest ingredients, handpicked daily from the market” and “carefully cooked to make sure that all the goodness from the fruits and vegetables are retained.”
The diet plan is pretty convenient –mark down five calendars days committed for eating soup, pick one meal per day (dinner being the recommended meal), heat the soup and you’re good to go!
There are four available subscription plans: a one week trial, a one-month individual plan, a three-month individual plan and a one-month family plan. The one week trial costs $55 for five soups plus a $15 delivery fee. The one month individual costs $220 for 20 soups with free delivery. The three months individual and one month family plans cost $612 each for a total of 60 soups with free delivery.
Hot Soup Diet’s menu currently offers Broccoli Soup, Clam Chowder, Cream of Mushroom, Cream of Tomato Soup, French Onion Soup and Pumpkin Cheese Soup.
In 2008, Lee sold 70% of his shares in Thai Express, a restaurant chain he founded himself. Following this $80 million sale, he invested in other businesses and ventured into gaming, Tech in Asia reports. He also founded SparkJumpers, a mobile game studio with Randy Prabowo and Tan Eng Khoon.
SparkJumpers’ first title is EndGods, a cross-platform Online Real-Time Action Strategy (ORTAS) game which held a competition called “League of Gods” earlier this year. The event had a $100,000 price pool, The Straits Times said.
And now, with his return on the food business, Lee’s entrepreneurial spirit is seemingly unstoppable.