Thai Airways’ Limited ‘Life-Vest’ Tote Bags Sells Out in Days
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By Ryan General
Thai Airways International appears to be doing whatever it takes to generate revenue amid its continued loss of passengers due to the COVID-19 pandemic.
Trying to stay afloat: The airline company, which launched airplane-themed cafes and sold deep-fried doughs this year, is now selling limited-edition, industrial-styled tote bags, Khaosod English reports.
- Made uniquely from discarded life vests and slide rafts in emergency doors, the bags went officially on sale online last Thursday afternoon.
- The bags, which are expected to be delivered to customers on Dec. 20, were already sold out as of this writing.
- “Help save the world from climate change; Thai Airways International introduces ‘Re-Life Collection,’ the bags reproduced from our disposed life vests and slide rafts,” noted the airline’s website.
- The bags are uniquely tagged with the serial number found on each vest and offered in different priced variants.
- A small pouch from the “Project: Re” collection costs 390 baht ($12.50) while a large bag is priced at 4,990 baht ($160).
- Bag designs with attached pull tabs from life vests are priced at 1,590 baht ($51) and 1,990 baht ($64).
Grounded airline: With the pandemic halting its global operations, Thai Airways reportedly had incurred 332 billion baht ($10 billion) in total liabilities and was forced to file a restructuring plan back in May.
- To generate some income, the airline launched a specialty café in September that sold in-flight meals to customers.
- It also began a fried doughnuts food stall on Silom Road, which the company claimed earned 10 million baht (more than $320,000) a month.
Feature Image via Thanawatch Pothisukkho
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