Target Australia Just Showed the World How You’re Supposed to Market Lingerie

A fashion store chain from the land down under is teaching the world a thing or two about body diversity.

Target Australia recently cast three plus-sized models to be part of their Valentine’s Day gift guide, which continues a trend the store started last year. Mic reports that in December, the store did a swimsuit photo spread that featured a diversified lineup of models.

With the taglines “For any body and every body” or “Yay for every body,” the company’s website regularly features a variety of models with different body sizes. This new catalog, in particular, has earned praises for its inclusivity, which is still considered a rarity in the fashion industry.

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Showcasing their work on Instagram, Aussie models Margaret Macpherson and Jazz Bell posted some of their shots with hashtags that proudly point out their curviness: #workingcurves, #breakingboundaries, #lovetheskinyourein and #curvesout.

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