Takoyaki Stand Explodes in Sales After Owner Starts Cosplaying

The food and beverage industry is so competitive that some owners decide to go the sexy route to boost sales, but a takoyaki stand in Osaka, Japan, went with a more creative approach by using cosplay to attract customers.

For Yukio, the owner of a takoyaki stand called Goonies — a reference to the 1985 movie “The Goonies” — in Osaka’s Nipponbashi district, dressing up in colorful costumes of known or obscure anime characters is a surefire way to generate buzz…and sales.

Takoyaki (octopus slices wrapped in wheat in the shape of a ball) is simple to make and there’s not much variety in taste, so stores have to create unique gimmicks to help attract customers, SoraNews24 reported.

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In a video posted by Twitter user @Msigunasu, Yukio can be seen quickly flipping takoyaki while looking cute in her costume. The clip has been viewed more than 1.95 million times, shared 41,000 times, and liked by 76,000 people as of this writing.

The place, undoubtedly, looks awesome. And yes, that’s Homer Simpson in the photo below near the entrance to her store.

Another reason why Goonies became so popular is because Nipponbashi, also referred to as Den Den Town, is Osaka’s largest area where many anime fans and otaku gather.

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You can check out Goonies at Osaka-fu, Osaka-shi, Naniwa-ku, Nipponbashi 4-10-11, from 11 a.m. to 9 p.m. Check out their website for more information.

Featured Image Screenshot via Twitter / @_Laura1121

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