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Wong Biying

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Chinese woman sells goodnight texts for 15 cents a message after feeling lonely and isolated

  • A Chinese woman has been selling goodnight texts for 15 cents a message over the past 10 years. 
  • Wong Biying, 35, started her business in 2012 and opened a shop on the Chinese online shopping platform Taobao called “A person selling a good night in a deserted land.” She has since made over 30,000 yuan ($4,452).
  • Wong was inspired to start her business after suffering from loneliness and insomnia.
  • Some of her messages are generally short and friendly. Others can be up to 200 characters long and may fulfill strange requests.
  • Many of Wong’s customers include cancer patients, children with divorced parents and LGBTQ people with unsupportive families. 

A Chinese woman suffering from loneliness and insomnia started a business selling goodnight texts for 15 cents a message to help others with similar problems. 

While working part time in Shenzhen after graduating college in 2012, Wong Biying, now 35, suffered from insomnia due to isolation and loneliness. Born into a “typical Chaoshan family,” Wong said she never got any affection from her parents and went through a “lonely time” after college.