Supreme, the iconic streetwear brand and staple in hypebeast culture, was bought for $2.1 billion by VF Corp, which also owns footwear brand Vans, Timberland, and outdoor recreation brand The North Face.VF Corp plans to use Supreme to grow their apparel and footwear ecommerce business, an industry that has become critical for brands due to the COVID-19 pandemic. 60% of Supreme’s revenue comes from online business, according to CNBC. VF Corp Chief Executive Officer Steve Rendle said, “The Supreme brand will further accelerate VF’s hyper-digital business model transformation.” Supreme’s past investors, Carlyle Group and New York-based private equity firm Goode Partners, are selling their stakes in the company. Supreme is expected to pull $500 million in revenue this year, according to VF Corp via Vogue Business.
Supreme and Takashi Murakami raised more than $1 million for the COVID-19 relief thanks to the sales from its collaboration T-shirt.
Supreme has tapped Japanese contemporary artist Takashi Murakami to help design its new Box Logo Tee which will benefit youth and families facing homelessness amid the COVID-19 pandemic.
The COVID-19 Relief Box Logo Tee, which features original artwork by Murakami, will retail for $60 online in the U.S. and Canada on April 24.
Editor’s Note: This article was originally published on Imaginary Zebra and reposted with permission.
Albeit a quick one, this project wouldn’t have been completed without the shelter-in-place order since March. I’ve stayed home long enough to begin cleaning out the garage, a to-do item that I’ve put off since 2018. Sh*t was getting serious.
The announcement was made alongside Supreme’s Spring/Summer 2020 collection this week, according to Delish.
British auction house Christie’s will be auctioning off hundreds of rare items from streetwear label Supreme next week.
The special online auction, which will be part of its Handbags X HYPE event, is set to feature 150 lots of collectibles and accessories from Supreme’s 25-year history.
Supreme is set to launch their highly-anticipated collaboration with Nike on Thursday, May 23.
The streetwear apparel collection will be available in Supreme stores in New York, Brooklyn, Los Angeles, London, Paris, and online starting on May 23 but it won’t be available in Japan until May 25.
A brand labeled by the original, New York-based Supreme as a “counterfeit organization” reportedly threw a fake launch party for a flagship store in Shanghai, China last week.
Supreme Italia, which is based in Barletta, Italy “opened” its store near a number of international labels in the Huaihai Lu area, including Adidas, Nike and Uniqlo.
Supreme took the wraps off its SS19 collection this week, and as has become tradition, the accessories section is a thirst trap of bizarre products for discriminating collectors.
Last season, the New York skate brand treated its rabid fanbase to a Santa Cruz Chameleon 27.5-inch bike, male and female anatomy models, inflatable chairs, a Virgin Mary blanket and “F**k You” trays, to name a few.
Hong Kong-Canadian actor Edison Chen set netizens abuzz after posting a photo of his 1-year-old daughter playing inside a designer toy chest on Christmas Day.
Chen and his girlfriend, Qin Shupei, welcomed their daughter, Alaia, in March 2017 after dating for a year.