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supreme

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Supreme Bought for $2.1 Billion By Vans, Timberland Owner

Supreme, the iconic streetwear brand and staple in hypebeast culture, was bought for $2.1 billion by VF Corp, which also owns footwear brand Vans, Timberland, and outdoor recreation brand The North Face.

VF Corp plans to use Supreme to grow their apparel and footwear ecommerce business, an industry that has become critical for brands due to the COVID-19 pandemic. 60% of Supreme’s revenue comes from online business, according to CNBC. VF Corp Chief Executive Officer Steve Rendle said, “The Supreme brand will further accelerate VF’s hyper-digital business model transformation.”  Supreme’s past investors, Carlyle Group and New York-based private equity firm Goode Partners, are selling their stakes in the company. Supreme is expected to pull $500 million in revenue this year, according to VF Corp via Vogue Business.

Supreme Now Makes The Most Random Items That International Students Will Definitely Stock Up On

Supreme took the wraps off its SS19 collection this week, and as has become tradition, the accessories section is a thirst trap of bizarre products for discriminating collectors.

Last season, the New York skate brand treated its rabid fanbase to a Santa Cruz Chameleon 27.5-inch bike, male and female anatomy models, inflatable chairs, a Virgin Mary blanket and “F**k You” trays, to name a few.