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restrictions

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Chinese influencers now required to prove qualifications to talk about topics like finance, medicine

  • China’s influencers will now be required to prove they are qualified when giving medicinal, financial or legal advice on their social media.
  • On Tuesday, China’s State Administration of Radio and Television and the Ministry of Culture and Tourism released a joint statement outlining a new “code of conduct.”
  • The new mandate requires any influencer livestreaming content that calls for a “higher professional level,” to be qualified in the area.
  • Failure to abide by the code could lead to becoming permanently banned from livestreaming as well as being featured on Beijing’s public shame list of violators.
  • The news comes amid China’s recent efforts to tighten regulations on online content, including a ban on children under 16 years old from watching livestreams after 10 p.m.

China’s influencers will now be required to prove they are qualified when giving medicinal, financial or legal advice on their social media. 

On Tuesday, China’s State Administration of Radio and Television and the Ministry of Culture and Tourism released a joint statement outlining a new “code of conduct.”