- South Korea’s “no-spend challenge” trend has citizens saving more, with some boasting their zero-expenditures on social media.
- On Instagram, there are currently over 3,000 posts using hashtags such as “no spend,” “no-spend challenge” and “no-spend day.”
- One user, @jjeon_bu, dedicates their entire account to posting what appears to be weekly updates on their ledgers.
- Their bio reads, “a new employee in their 20s who dreams of financial freedom.”
- Each post is broken down into “income” and “expenditures,” with an explanation of some of the costs, including “books,” “appointment with friend” and “former savings.”
- Koreans, especially those who belong to the Millennial and Generation Z age groups, are making an effort to cut out what they deem to be “unnecessary costs.”
South Korea’s “no-spend challenge” trend has citizens saving more, with some boasting of their zero-expenditures on social media.
It’s hard to imagine Taiwanese-American Mandopop singer Wang Leehom living frugally considering how he was crowned the second highest-earning Taiwanese singer last year, but it turns out that the Asian superstar is actually very thrifty.