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Apps are Trying to Cash In on the Adult Coloring Book Fever

People appear to be spending hundreds of dollars on adult coloring apps and fueling America’s continual obsession with this popular form of art therapy.

Adult coloring books have recently become a new fad known for its therapeutic and stress relieving effects. They have grown so popular in fact that the U.S. print and publishing industry experienced a boom last year as sales of coloring books skyrocketed.