Beefcakes Now Deliver Sushi to Your Door in Japan During Lockdown


As delivery services continue to be of essence at this time, a new sushi business in Japan decided to buff up its staff — and quite literally.

Vber Macho, based in Nagoya, is targeting customers who are down to get served by muscular delivery men.

Image via

Owner Masanori Sugiura already runs two other food businesses: catering company Withwin and upscale sushi restaurant Imazushi.

Masanori Sugiura. Image via Withwin

Interestingly, he happens to be a bodybuilder too, so he incorporated this interest into his new startup.

Image via

Vber Macho offers bento plates, sushi sets and party platters.

As of this writing, it deploys six delivery men — including Sugiura himself — who have met each other through bodybuilding tournaments.

Image via

The deliverymen come at the customer’s doorstep in happi coats, which happen to be part of traditional Japanese culinary culture.

A genius choice for their uniform, the coats can be easily stripped off should customers request for the deliverymen to flex their muscles.

As seasoned bodybuilders, they are also confident to have their pictures taken — as long as customers inform them ahead of time.

Image via

Despite the physical-ness of the experience, Vber Macho men still maintain a social distance of two meters (6.6 feet) when delivering orders.

Image via

The startup offers free delivery for those based in Nagoya, while orders from Tokyo and Osaka incur additional travel surcharges.

Image via

If you happen to live in these areas and have an affinity for sushi coming from beefcakes, head over here to order.

Images via

Support our Journalism with a Contribution

Many people might not know this, but despite our large and loyal following which we are immensely grateful for, NextShark is still a small bootstrapped startup that runs on no outside funding or loans.

Everything you see today is built on the backs of warriors who have sacrificed opportunities to help give Asians all over the world a bigger voice.

However, we still face many trials and tribulations in our industry, from figuring out the most sustainable business model for independent media companies to facing the current COVID-19 pandemic decimating advertising revenues across the board.

We hope you consider making a contribution so we can continue to provide you with quality content that informs, educates and inspires the Asian community. Even a $1 contribution goes a long way. Thank you for everyone’s support. We love you all and can’t appreciate you guys enough.

NextShark is a leading source covering Asian American News and Asian News including business, culture, entertainment, politics, tech and lifestyle.

For advertising and inquiries: