“This is how I do it. I take a sheet of paper, and I say, ‘If my company can only do one thing next year, what is it?’ Literally, we shut everything else down.”
“… he would stand in front of a whiteboard (he loved whiteboards, because they gave him complete control of a situation and they engendered focus) and ask, ‘What are the 10 things we should be doing next?’ People would fight to get their suggestions on the list. Jobs would write them down—and then cross off the ones he decreed dumb. After much jockeying, the group would come up with a list of 10. Then Jobs would slash the bottom seven and announce, ‘We can only do three.’