Starbucks to Open a Store in China EVERY 15 HOURS Until 2022
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![Carl Samson](https://nextshark.b-cdn.net/wp-content/uploads/2023/08/CARLSAMSON_NEXTSHARK.jpg?width=128&auto_optimize=medium&quality=85)
By Carl Samson
Starbucks is reportedly planning to open a new store in mainland China every 15 hours until 2022.
With 3,300 stores, China is currently Starbucks’ second-largest market, just behind the United States.
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The move, which results to 6,000 new outlets, is expected to multiply the coffee giant’s revenue in the country threefold.
The plan comes amid a general concern on increasing tensions in trade between the U.S. and China.
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“China has a long runway of opportunity for Starbucks. We can’t control what happens in the geopolitical situation. We are not immune to it, but we take a long-term view.
“We have built a business here in China over 20 years. We have built that business in China, for China.”
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Starbucks also struck a $7.2 billion deal with Nestle, which would help it realize its aggressive expansion plan.
In addition to new stores, Starbucks will also launch a new program for online and mobile delivery in the country, where more and more people are transacting digitally.
The company will also offer a new line of pre-made coffee and cold tea to Chinese customers, who are increasingly choosing to drink beverages on the go, according to CNN.
Featured Image via Flickr / dunhilaryu (CC BY 2.0)
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