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- The videos that went viral feature 10 traditional and modern sights of South Korea along with modernized versions of the country’s traditional folk songs. Each video presents a different feel of South Korea’s destinations and culture, from trendy streets and vintage alleys to ancient kingdoms and the best surfing and coastal cities.
- According to a release from the Korea Tourism Organization, every video “not only shows the existence of tradition and modern, healing, and cultural heritages, but also sensationally shares the distinctive lifestyle of Koreans.”
- The video titled “Feel the Rhythm of Korea – SEOUL2” has received over 30 million views as of this writing. It features shots of Seoul’s old-school streets and a hip-hop version of “Arirang,” a traditional Korean folk song that is also on the UNESCO’s Intangible Cultural Heritage of Humanity list.
- The soundtrack of the campaign, which was also released on Spotify, was produced by renowned hip-hop labels AOMG and H1ghr Music.
- While South Korea lost $33.3 billion inbound revenue during the pandemic, Skift states that the nation may possibly have “the most successful single global tourism recovery campaign to launch since the pandemic.”