In a bid to have more money to splurge on the biggest shopping event of the year, a young woman ate nothing but instant noodles for three straight weeks.
Singles Day or Guanggun Jie is an annual shopping holiday in China where retailers offer huge discounts on November 11, a concept similar to the Black Friday sale in the United States.
Considered to be the largest offline and online shopping event in the world, the event generated a record $30.8 billion in sales for retail giant Alibaba and $23 billion for rival JD.com this year.
Since it became popular a few years ago, many young Chinese have been saving up money in the days leading up to the event to take advantage of the reduced prices.
Hong Jia, a college student in Nantong, Jiangsu province, thought she could save a lot of money by skimping on proper meals.
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She then embarked on a three-week commitment to eating only the cheapest food alternative she could think of: instant noodles.
Unfortunately, however, Hong’s plan did not go as smoothly and she ended up getting herself hospitalized.
While she was booked in the hospital for high fever, it was reported that her noodle diet was somehow responsible for her getting sick, reports Shanghaiist.
Hong, who spent two days in the hospital, lamented that the money she had saved through her diet mostly went to her medical bills.
According to Hong, she was only able to purchase one item on Singles Day: a facial mask.
Hong’s unforgettable Singles Day experience was documented in a video that has since gone viral on Chinese social media.
After the whole ordeal emerged online, Hong’s mother sent her a message telling her that she deserved getting sick for pulling such a stunt. Her mom also reminded her daughter to drink lots of water.