NextSharkNextShark.com

Article

Singapore Airlines Turned Down a Chance to Be in ‘Crazy Rich Asians’

    In what may seem like a surprising decision, Singapore Airlines (SIA) reportedly turned down the offer to be included in “Crazy Rich Asians” out of fear of being misrepresented in movies.

    Film producer Nina Jacobson admitted while speaking to The Wrap in an interview early last month that they were all shocked after SIA turned down their offer to be included in “Crazy Rich Asians,” considering how the movie takes place in Singapore.

    It was going to be an ad for Singapore Airlines!” film co-producer Brad Simpson said. “But they were not sure the movie would represent the airline and their customer in a good light. People want what Richard Curtis’ movies (“Love, Actually,” “Notting Hill”) do for England — they make you want to visit the country.”

    It was exactly unclear what made SIA decline the offer for product placement in the movie, especially since they offer luxurious traveling to rich people in real life via its suite option, which will easily set a traveler back tens of thousands of dollars.

    However, director Jon M. Chu, at the time, believed that people were not entirely convinced of the film when it was first announced.

    People didn’t have faith in this movie,” he told The Wrap. “They didn’t know what this movie was. It seems obvious now, but when we were making it, everyone thought it was a little movie and they were very suspicious about what we were trying to do.”

    It turns out, those who had any doubts were proven wrong. “Crazy Rich Asians” was a huge success in the box office as the film dominated for weeks since it first came out in U.S. cinemas on August 15.

    The production, meanwhile, eventually created its own luxurious fictional Pacific Asean Airlines for the film.

    Image via YouTube / Warner Bros. Pictures

    Support our Journalism with a Contribution

    Many people might not know this, but despite our large and loyal following which we are immensely grateful for, NextShark is still a small bootstrapped startup that runs on no outside funding or loans.

    Everything you see today is built on the backs of warriors who have sacrificed opportunities to help give Asians all over the world a bigger voice.

    However, we still face many trials and tribulations in our industry, from figuring out the most sustainable business model for independent media companies to facing the current COVID-19 pandemic decimating advertising revenues across the board.

    We hope you consider making a contribution so we can continue to provide you with quality content that informs, educates and inspires the Asian community. Even a $1 contribution goes a long way.  Thank you for everyone's support. We love you all and can't appreciate you guys enough.

    Support NextShark

    Mastercard, Visa, Amex, Discover, Paypal

    ;