Simu Liu is Now Old Spice’s First Canadian Ambassador and Oh My God My Body is Ready

“Kim’s Convenience” star Simu Liu has become Old Spice’s very first Canadian ambassador.

Over the weekend, the 30-year-old actor, writer and producer announced his partnership with the brand in a Boomerang video, where he is seen posing for what appears to be an upcoming advertisement.

 

View this post on Instagram

 

A post shared by Simu Liu (@simuliu) on

“To keep my body smelling manly and fresh, I use soap with REAL ingredients,” Liu wrote on Instagram. “Results may vary; chiseled body not guaranteed.”

“So excited for this collaboration with Old Spice as their first Canadian ambassador!”

Meanwhile, he shared the same video on his Twitter account for everyone to enjoy his topless Boomerang, adding that “we’ve come a hell of a long way since Long Duk Dong.”

For those who may not know, Long Duk Dong is an Asian character from the 1984 film “Sixteen Candles,” that  is notorious for its offensive and stereotypical portrayal of the Asian male.

Born in Harbin, China, Liu immigrated to Canada at the age of 5. In 2017, he was nominated for Best Performance by an Actor in a Featured Supporting Role in a Dramatic Program or Series at the Canadian Screen Awards for his role as Paul Xie in “Blood and Water.”

He currently stars in “Kim’s Convenience” as Jung Kim, a role that redefines perception of Asian masculinity.

 

View this post on Instagram

 

One of the most exciting things about this new spotlight on #AsianMasculinity is that it is largely undefined because… well, nobody has really talked about it before. But I’m talking about it now. And I’m excited because we get to DEFINE what masculinity means to us, without being bound to toxic and archaic notions of ‘being a man’ that other men have been bound to. To me, it means having the strength and confidence to stand up for your people. It does not mean harassing individuals for their opposing viewpoints. It means being an ally to others who have faced similar struggles. It means being proud of our bodies and setting health-focused goals that make us feel good. It does not mean subscribing to unattainable standards of fitness and beauty and tearing each other down. It means being secure in being vulnerable with our friends and drawing strength and love from them. It means fighting for safe spaces for everyone. It means RESPECTING AND LOVING ALL WOMEN. I’m gonna open up the floor here because I need your help; what does Asian masculinity mean to you? Leave your answer in the comments below and never, EVER let anyone make you feel less than.

A post shared by Simu Liu (@simuliu) on

Fans went bonkers about his new collaboration with Old Spice:

Featured Images via Instagram / @simuliu

Support our Journalism with a Contribution

Many people might not know this, but despite our large and loyal following which we are immensely grateful for, NextShark is still a small bootstrapped startup that runs on no outside funding or loans.

Everything you see today is built on the backs of warriors who have sacrificed opportunities to help give Asians all over the world a bigger voice.

However, we still face many trials and tribulations in our industry, from figuring out the most sustainable business model for independent media companies to facing the current COVID-19 pandemic decimating advertising revenues across the board.

We hope you consider making a contribution so we can continue to provide you with quality content that informs, educates and inspires the Asian community. Even a $1 contribution goes a long way. Thank you for everyone’s support. We love you all and can’t appreciate you guys enough.

NextShark is a leading source covering Asian American News and Asian News including business, culture, entertainment, politics, tech and lifestyle.

For advertising and inquiries: info@nextshark.com