“Kim’s Convenience” star Simu Liu has become Old Spice’s very first Canadian ambassador.

Over the weekend, the 30-year-old actor, writer and producer announced his partnership with the brand in a Boomerang video, where he is seen posing for what appears to be an upcoming advertisement.

 

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A post shared by Simu Liu (@simuliu) on Apr 19, 2019 at 10:02pm PDT

“To keep my body smelling manly and fresh, I use soap with REAL ingredients,” Liu wrote on Instagram. “Results may vary; chiseled body not guaranteed.”

“So excited for this collaboration with Old Spice as their first Canadian ambassador!”

 

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To keep my body smelling manly and fresh, I use soap with REAL ingredients. (Results may vary; chiseled body not guaranteed 😉) So excited for this collaboration with @OldSpice as their first Canadian ambassador! Stay tuned for more… #FresherCollection #SponsoredObviously

A post shared by Simu Liu (@simuliu) on May 3, 2019 at 3:35pm PDT

Meanwhile, he shared the same video on his Twitter account for everyone to enjoy his topless Boomerang, adding that “we’ve come a hell of a long way since Long Duk Dong.”

For those who may not know, Long Duk Dong is an Asian character from the 1984 film “Sixteen Candles,” that  is notorious for its offensive and stereotypical portrayal of the Asian male.

Real ingredients = Real freshness.

I’m SO thrilled to be @oldspice’s very first Canadian ambassador!! In celebration of this feat please enjoy this topless boomerang.

We’ve come a hell of a long way since Long Duk Dong, haven’t we… pic.twitter.com/JY86LF2Pei

— Simu Liu (@SimuLiu) May 5, 2019

Born in Harbin, China, Liu immigrated to Canada at the age of 5. In 2017, he was nominated for Best Performance by an Actor in a Featured Supporting Role in a Dramatic Program or Series at the Canadian Screen Awards for his role as Paul Xie in “Blood and Water.”

He currently stars in “Kim’s Convenience” as Jung Kim, a role that redefines perception of Asian masculinity.

 

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One of the most exciting things about this new spotlight on #AsianMasculinity is that it is largely undefined because… well, nobody has really talked about it before. But I’m talking about it now. And I’m excited because we get to DEFINE what masculinity means to us, without being bound to toxic and archaic notions of ‘being a man’ that other men have been bound to. To me, it means having the strength and confidence to stand up for your people. It does not mean harassing individuals for their opposing viewpoints. It means being an ally to others who have faced similar struggles. It means being proud of our bodies and setting health-focused goals that make us feel good. It does not mean subscribing to unattainable standards of fitness and beauty and tearing each other down. It means being secure in being vulnerable with our friends and drawing strength and love from them. It means fighting for safe spaces for everyone. It means RESPECTING AND LOVING ALL WOMEN. I’m gonna open up the floor here because I need your help; what does Asian masculinity mean to you? Leave your answer in the comments below and never, EVER let anyone make you feel less than.

A post shared by Simu Liu (@simuliu) on Feb 10, 2019 at 3:26pm PST

Fans went bonkers about his new collaboration with Old Spice:

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— Nutmegfreak (@nutmegfreak) May 5, 2019

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— 👑腐女子の女王👑 (@Komachou) May 5, 2019

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— Hawt to Trawt (@HoleInTheGround) May 5, 2019

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— Chris Sees Movies (@ChrisSeesMovies) May 5, 2019

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— Jessica Stewart (@Perfection1Day) May 5, 2019

Featured Images via Instagram / @simuliu