Business is booming for a bak kwa, a kind of beek jerky, seller on the east coast of Peninsular Malaysia.
After posting pictures of him at work, Siuhau Neo found himself preparing a lot more of the dried meat delicacy to customers craving the dish — as well as a glimpse of his beautiful physique.
Neo, who hails from Kuantan in the state of Pahang, runs a seafood restaurant with his family.
Aside from crabs, oysters and prawns, they also sell non-seafood products such as chicken and pork floss, preserved sausages, wine and a wide variety of cakes for the Chinese New Year.
Neo detailed all the available products at his stall in a Facebook post on Jan. 14, with bak kwa — and his body — taking the spotlight.
Bak kwa, also known as rougan or roupu, is a preserved, sweet-salty dried meat delicacy originating from China.
However, people seem to be more interested in his muscles, with one middle-aged woman grabbing the chance to get a feel of them.
Needless to say, Neo’s promotion caught the attention it sought. Facebook users commented:
“This meat is delicious.”
“I can’t buy it without you.”
“Let’s go to Kuantan to buy bak kwa!”
“Seeing you like this, I really can’t help but buy.”
Images via Facebook / Siuhau Neo