NextSharkNextShark.com
Shang-Chi film is an experiment to Disney

Article

‘We are not an experiment’: ‘Shang-Chi’ star Simu Liu responds to Disney CEO Bob Chapek

    Actor Simu Liu has responded to Disney CEO Bob Chapek, who called “Shang-Chi and the Legend of the Ten Rings” an “interesting experiment” in a recent comment. 

    Test for moviegoers: On Thursday, Chapek confirmed that the upcoming Marvel Studios film would be released with 45 days of theatrical exclusivity, amid the current increase in COVID-19 infections in the U.S. and other parts of the world, reported The Wrap.

    • “On ‘Shang-Chi,’ we think it’s going to be an interesting experiment,” Chapek said during Disney’s quarterly earnings call. “The prospect of taking a Marvel title to [Disney+] after just 45 days would be an interesting data point.”
    • According to Chapek, the studio’s decision to put “Shang-Chi” in theaters only — rather than a hybrid release on Disney+ — was made when infection rates were much lower.
    • He stated that the film will now be an opportunity to test both the film’s box office and streaming performance under a period shorter than the 90-day theatrical window that other movies in the U.S. originally used before the pandemic.

    Not an experiment: Liu, who stars in the latest Marvel Cinematic Universe (MCU) film as the titular hero Shang-Chi, countered Chapek’s statement via Twitter on Saturday saying, “We are not an experiment.”

    • “We are the underdog; the underestimated,” the 32-year-old actor continued. “We are the ceiling-breakers. We are the celebration of culture and joy that will persevere after an embattled year. We are the surprise.”
    • He then called upon moviegoers to join him in order to “make history on September 3rd” when the film officially hits theaters.

    Twitter reacts: While Liu’s post generated support from his followers, some Twitter users pointed out that Chapek’s statement was directed toward the release strategy.

    • Supporters agreed with Liu that the film should be seen more than a test for audiences:

    • Meanwhile, others said that Chapek was merely discussing the new release window the film is falling into:

    “Shang-Chi and the Legend of the Ten Rings” is having its highly-anticipated premiere in Los Angeles on Aug. 16, 2021, as part of the MCU’s “Phase Four.”

    Featured Image via Marvel Entertainment

    Support our Journalism with a Contribution

    Many people might not know this, but despite our large and loyal following which we are immensely grateful for, NextShark is still a small bootstrapped startup that runs on no outside funding or loans.

    Everything you see today is built on the backs of warriors who have sacrificed opportunities to help give Asians all over the world a bigger voice.

    However, we still face many trials and tribulations in our industry, from figuring out the most sustainable business model for independent media companies to facing the current COVID-19 pandemic decimating advertising revenues across the board.

    We hope you consider making a contribution so we can continue to provide you with quality content that informs, educates and inspires the Asian community. Even a $1 contribution goes a long way.  Thank you for everyone's support. We love you all and can't appreciate you guys enough.

    Support NextShark

    Mastercard, Visa, Amex, Discover, Paypal

    ;