A print fashion designer in London has been accused of cultural appropriation after using images of the Hindu warrior goddess Durga for a line of clothing released earlier this year.
Sera Ulger, based in Dalston, East London released a swimsuit, jacket, and a pair of trousers containing the image in January, apologizing later for offending the Hindu community “without meaning to.”
“My brand is about girl power, woman power. It’s about attitude with a lot of emotion to the print. So using the goddess went hand in hand,” Ulger told the Evening Standard after an initial backlash.
“Not everyone loves it but that’s okay with the creative industry, you either love it or hate it. It would cost me thousands of pounds to take it out of production, something I can’t afford. I’m not a massive brand and I want to be able to express myself without someone telling me I can’t.”
Several months later, netizens have called out Ulger once again for continuing to sell the controversial pieces, deleting comments and blocking people on social media.
In a series of stories on Thursday, Hindu Instagram user @smriti__shah described how Ulger has tried to silence those who complained about the print, such as herself.
The drama apparently started after @smriti__shah posted a story asking Ulger to remove the jacket from production.
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