Chinese Brands Rise As Asia Continues To Dominate Global Smartphone Sales
By Ryan General
June 15, 2016
Asian smartphone companies are dominating the global smartphone market. Of the world’s top sales leaders, 11 out of the top 12 smartphone companies are based in Asia, with only Apple representing the only Western brand on the list.
According to the data provided by market research company IC Insights, sales figures from Q1 of 2016 placed South Korean brand Samsung at the top spot with 81.5 million smartphone units sold.
In the same period, Apple Inc. was able to sell 51.6 million iPhone units, placing No. 2 on the list. While the Cupertino-based company’s sales numbers are still huge by any standard, their sales have been on the decline while Asian brands like Huawei, Oppo, Vivo, and Micromax have gained considerable growth in the market.
The 2016 IC Market Drivers Report is further filled in with several Chinese brands, led by Huawei (3rd), Oppo (4th), and Xiaomi (5th). Aside from tapping the country’s own massive market for smartphone customers, these companies have recently expanded their markets abroad, resulting in their continued growth.
In the 12th spot is India’s low-cost feature phone-maker Micromax, one of the companies on the list projected to further grow in the coming years.
Noticeably missing from the list are Sony and Microsoft, companies which have been considered industry leaders with just 3.4 million and 2.3 million units sold respectively.
A separate report from research firm Gartner revealed 349 million smartphone units were sold globally in the first quarter of 2016, a 3.9% overall growth from last year of the same period.
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