A 7-year-old Asian American boy has been raking in millions by reviewing toy cars, action figures, Play-Doh, and other toys on YouTube.
Ryan, the fun-loving son of Vietnamese mom Loann and Japanese dad Sean, is the adorable “host” of “Ryan ToysReview” a popular toy-review channel on YouTube.
Generating around $11 million in pretax income in 2017, the family-run channel was listed among Forbes’ annual list of the highest-earning YouTube channels. In the Forbes list, Ryan ToysReview ranks in eighth place alongside comedy channel Smosh.
“Toys Review for kids by a kid! Join Ryan to see him play with toys and review toys for kids!” reads the description on his popular YouTube page.
“He loves Cars, Trains, Thomas and friends, Lego, Superheroes, Disney toys, open surprise eggs, Play-doh, Pixar Disney cars, Disney Planes, monster trucks, minions, playtime at the fun, family fun adventure and so much more!”
The channel’s main content revolves around Ryan reviewing new toys and other products for children. He often gives his kiddie commentary on the products with some help from his parents.
Ryan’s videos have attracted an accumulated 16 billion views so far since the channel was launched over two years ago. The videos posted almost daily on the channel are all shot and produced by Ryan’s parents, who began “Ryan ToysReview” in March 2015 when he was still 4 years old.
Aside from toy reviews, Ryan and his parents also put on “science experiment”, some of which have generated upwards of 110 million views:
Ryan, who himself is a fan of toy-review videos, reportedly asked his parents if he can also try reviewing toys on YouTube. The channel’s first viral hit came via a review of a “GIANT EGG SURPRISE” in July 2015. In the clip, which has so far generated over 800 million views, Ryan opened a huge “Easter egg” containing over 100 toys from Pixar’s “Cars” series.
The channel currently has over 10 million subscribers, which generates a monthly advertising revenue of around $1 million. Additional income also comes from partnerships and other forms of product sponsorships.