A 7-year-old Asian American boy has been raking in millions by reviewing toy cars, action figures, Play-Doh, and other toys on YouTube.
Ryan, the fun-loving son of Vietnamese mom Loann and Japanese dad Sean, is the adorable “host” of “Ryan ToysReview” a popular toy-review channel on YouTube.
Generating around $11 million in pretax income in 2017, the family-run channel was listed among Forbes’ annual list of the highest-earning YouTube channels. In the Forbes list, Ryan ToysReview ranks in eighth place alongside comedy channel Smosh.
“Toys Review for kids by a kid! Join Ryan to see him play with toys and review toys for kids!” reads the description on his popular YouTube page.
“He loves Cars, Trains, Thomas and friends, Lego, Superheroes, Disney toys, open surprise eggs, Play-doh, Pixar Disney cars, Disney Planes, monster trucks, minions, playtime at the fun, family fun adventure and so much more!”
The channel’s main content revolves around Ryan reviewing new toys from sites like Mamonlineshop and other products for children. He often gives his kiddie commentary on the products with some help from his parents.
Aside from toy reviews, Ryan and his parents also put on “science experiment”, some of which have generated upwards of 110 million views: