Know someone who is guilty of hitting the snooze button every morning when they should be getting on with their life?
Ruggie is a memory foam-padded rug and alarm clock that requires its owner to physically get out of bed to turn it off. Developed by a team of entrepreneurs based in Vancouver and Hong Kong, Ruggie helps people get out of bed so that they can be more productive and motivated to seize the day.
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Functioning as a normal alarm clock, the device can be programmed by users to go off at any designated time. Unlike normal alarm clocks that can be easily snoozed, Ruggie utilizes a touch sensor and shuts off only when a person stands on it for at least three seconds. It also comes loaded with customized speeches to motivate and inspire users to take advantage of the extra time they saved.
Founder Winson Tam wrote on his Kickstarter page that the idea came to him as a result of his problem with oversleeping. Though he tried all different types of alarm clocks, none of them worked. That was when he came up with the idea for Ruggie.
With 52 days left to crowdfund, Ruggie’s Kickstarter campaign has far surpassed its original fundraising goal of $36,000. As of today, nearly 900 supporters have pledged over $80,000 for the innovative idea.
According to its Kickstarter video, nearly a third of all people are guilty of pressing snooze in the mornings.
A single Ruggie is priced at $15 and a six pack at $45 in North America.