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Rich Brian pays homage to his Justin Chon film debut in new single ‘Sundance Freestyle’

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via Rich Brian

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    On late Wednesday, Indonesian rapper Rich Brian released “Sundance Freestyle,” a track that pays homage to his acting debut in the drama film “Jamojaya.” 

    The song, which is available for streaming now via 88rising and Warner Records, is a reference to the annual Sundance Film Festival in Salt Lake City, Utah, where “Jamojaya” premiered over the weekend.

    In his new song, Brian gets a bit meta when recalling his journey in music and acting. 

    The track’s music video features Brian, dressed as his character in “Jamojaya,” appearing on a talk show to chat about the film’s release. The video includes a wide array of characters disrupting the production, from skateboarding keytarists to disco dancers.

    Brian brags about his film debut achievement in the song’s bars: “Five years ago, I’d be so happy to get five bands for a 30-minute set … And I’m ’bout to watch my first movie that I shot up in the islands.”

    “Jamojaya,” which was directed and co-written by Justin Chon, stars Brian as an Indonesian rapper named James staying at a resort in Hawaii to record his debut album. 

    The film explores the relationship between James and his father, Joyo, who was previously James’ manager before being fired during a televised interview. The father-son conflict in the film is underscored by the unaddressed death of James’ older brother.

    Much of the film is primarily in the Indonesian language. 88rising CEO and co-founder Sean Miyashiro served as an executive producer, while the film’s main cast includes Yayu Unru, Henry Ian Cusick, Anthony Kiedis (of Red Hot Chili Peppers fame) and Sonya Balmores.


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