His clothes are spotless and his face is free of paint marks. The woman looks admiringly at her new man before he winks at the camera and shows off the detergent.
The commercial was widely circulated on the popular messaging app WeChat, on television, and at Wanda Cinemas this month.
It may be or may not be shocking given that Asian culture is typically known to favor fair skin over dark. Recently, a Thai skin care line promoting its lightening cream received backlash for its racist ad.